They write they score! 5 super books about soccer

We know, we know, geeks are geeks, and jocks are jocks, and never the twain shall meet – hang on, though, that’s utter horse-manure. After all, Arsenal’s Theo Walcott’s a big fan of Harry Potter, and Owen Hargreaves, formerly of Manchester City, says he likes to kick back with a copy of Paulo Coehlo’s The Alchemist. Not only that, but soccer – or plain old football if you’re of the British persuasion – is a literary phenomenon in its own right. Here are five of our favourite top-scoring texts:

7 remarkably inventive ways authors have promoted their books

It’s harder then ever for writers to sell fiction, which means they're getting ever more inventive: here are seven real-life stunts that have been used to catch the customers’ attention – some formally and intellectually innovative, and some, well, just plain old audacious.

The ad man guide to firing up your creativity

You’ve been working like a Duracell bunny all week on five different ad campaigns. Your Art Director has made your concepts look like bad expressionism and your Creative Director is questioning your copywriting talents with phrases like “did you go out drinking last night?” and “Maybe it was cool in the Eighties”. When the weekend arrives it feels like you’ve jumped aboard a lifeboat.