Coming up with product names that work in all languages is a tricky business. Most companies do name checks to ensure any new names work in their main markets. However, that rarely covers all countries. Consequently, there are plenty of occasions when a name that sounds great in one language has a very different meaning in another.
Much to the amazement of practically the entire country, in 2018 the UN declared Finland to be the happiest country on Earth. The UN stated that Finland did marvellously when it came to income, healthy life expectancy, social support, freedom, trust and generosity. However, let's take a look at the real reasons Finns are so happy.
What is it with Finns, grilled sausages and summer? A survey about Finnish summertime sausage eating habits from insights company Crowst reveals all.
There are plenty of guidebooks about Helsinki. Some are edgy, straight to the point, and contemporary -- but none compare to the brilliance, humour, and informative fun of Marc Aulén’s The Helsinki Book. Here is why.
As a rule, Finns are sincere, humble, trustworthy and funny. However, one thing that can be difficult for visitors to know is what makes them happy, being that they often exude a Spock-like calm in all situations. With this in mind, I’ve put together a handy guide, gained from 13 years experience, of seven sure-fire ways to put a spring in any Finn’s step.