Episode 17: Wearing 15 layers of clothing to stay warm

Sign pointing towards Finnish flea market

Joel Willans, author of the Very Finnish Problems books, learns how the polluting textile industry is facing much-needed renewal thanks to Finnish innovation. Emmi Berlin from Jyväskylä based wood pulp fiber/textile startup Spinnova brings us unsettling details on the dead ends of fast fashion, while providing an alternative that just might keep us clothed for decades to come. Co-host Joe Konderla points out teachable moments in a UK program which caused the scrapping of perfectly usable Ford Escorts.


Contact: veryfinnishproblems@inktank.fi

Produced by Thomas Nybergh / Ink Tank Media



Spinnova’s technology

Episode 6 of our podcast features more musings on the textile industry and fast fashion

UK Vehicle scrappage scheme wasted perfectly good cars

Emmi’s recommendation: Stacey Dooley’s documentary on fast fashion

Joe’s recommendation: Facebook Marketplace for secondhand-oriented shopping

Vaaterekki: Helsinki-based clothes lending service


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About the show

What’s so weird and wonderful about Finland? British born Joel Willans, creator of Very Finnish Problems, discusses, with a variety of fascinating guests, what he’s learnt after 15 years living in his much-loved, adopted country.

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Title photo: Henry Söderlund

1 reply

  1. In the second grade my teacher was Miss Helen Lakso, and I her student was Thomas Lakso. Try and explain that to a fellow eight year old she was not family that she was originally a Nurmilaakso that our family was a Leppilaakso . I often wondered if my great-grandfather had kept the extra a or completely Americanized it to Valley. I might not have spent a lifetime correcting spelling Lasko or pronunciation….Lasko

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