Upside down USA flag at Mcdonald's flag pole

Worker’s Paradise: Not-My-Job is the Meme of Minimal Effort

Upside down USA flag at Mcdonald's flag pole

In case you have a case of the Mondays, literally or figuratively, and your giving a damn appears broken: Not to worry. Well, that’s maybe overly encouraging, but at least you can rest assured you’re not alone. Below, we’ve collected some fine examples of workers, in vastly differently industries, just not caring at all. The meme is Not-My-Job and it’s delightful.

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Young man jumping into icy lake, like it was summer. Photo in Asikkala, Finland.

The impossible contrast: Young photographer drops summer-like scenes into freezing Finnish winter

Young man stuck with rowboat in snow on icy lake, Asikkala, Finland.

At the time of writing, it’s rather cold, around -20°C, here in Helsinki. To make this a bit less insufferable, let’s enjoy some summery pictures. Almost.

Sixteen-year-old, award-winning photographer Markus Watkins has just published a very timely set of summer activities set in freezing cold Asikkala. We asked some questions about his set, which he named The Impossible Contrast.

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6 incredible news stories that could only ever happen in Finland

EPSON scanner image

With its 187 888 lakes, sub 30 degree winters, sauna-obsession and insane coffee-drinking, Finland is in many ways a wonderfully unique country. This special quality is reflected by its news stories too. Pick up a Finnish newspaper and you’ll doubtless find plenty of articles, which mirror life elsewhere in the world. However, it’s likely you’ll also discover a very uniquely Finnish story. Still need convincing? Check out this selection of recent headlines, to see for yourself.

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Video: Fake 80s “Computer Show” explains Reddit starring co-founder Alexis Ohanian

Reddit on Computer Show by Sandwich Video

In appropriate doses, few aesthetic styles are as funny as the awkward look of 80s video and TV production. If you agree with this premise, you simply can’t afford to miss the faux-80s “Computer Show”. The Youtube series has just gone live with two episodes, one of which features Alexis Ohanian, co-founder of Reddit.

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This man’s got the world’s most impressive pointless skills. And you’ll love him for it.


Most of us have got at least one impressive, if totally pointless, skill. Mine is being able to write backwards. But Joe Charman has taken impressively pointless skills to a whole new level of awesomeness. In fact, the Brit comedian and Viner has made it into something of an art form, creating numerous Vines to showcase his latest talent. Charman says it all started with Vine in May 2014 when he attempted to recreate the “pen behind the ear” trick, popularised by comedian Tim Vine. Recently, he spliced together some of his greatest useless skills into one video. The result, 12 million people loving it. To see what all the fuss is about, check out the video below. And if you want more of the same, be sure to follow him on Vine.

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The 10 funniest 10 second videos on YouTube

Mark Twain once famously wrote, “Life is short, break the rules. Forgive quickly, kiss SLOWLY. Love truly. Laugh uncontrollably. And never regret ANYTHING that makes you smile.” Well, we’ve taken the great man’s wise words to heart and found the 10 funniest 10 second videos on YouTube to help you laugh uncontrollably in 100 seconds or less.

Now you know exactly what penguin laughter sounds like.

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