Finnish media used ads to mock the former leader of the Free World & the former Eastern superpower. But what's the takeaway from the Helsinki 2018 summit?
It’s harder then ever for writers to sell fiction, which means they're getting ever more inventive: here are seven real-life stunts that have been used to catch the customers’ attention – some formally and intellectually innovative, and some, well, just plain old audacious.
You’ve been working like a Duracell bunny all week on five different ad campaigns. Your Art Director has made your concepts look like bad expressionism and your Creative Director is questioning your copywriting talents with phrases like “did you go out drinking last night?” and “Maybe it was cool in the Eighties”. When the weekend arrives it feels like you’ve jumped aboard a lifeboat.